TESLA Company Analysis

Posted: May 12, 2021

Introduction

Tesla, Inc. (earlier known as Tesla Motors, Inc.) operates as an innovative automotive and energy solutions corporation. The company’s trading symbol in the stock market is TSLA: NASDAQ. The company deals with hybrid electric vehicles, Lithium-ion batteries for energy storage, and domestic solar panels through Tesla’s Solar City subsidiary. Tesla, Inc. has developed a reputation as an innovation-driven corporation that aims to revamp the automotive industry. The usage of electric cars is seen as a way of reducing the ecological impact of petrol and diesel cars. Electric cars portray renewable energy consumption, a trend that is at the core of global business and market debates. Tesla’s Inc. innovation and long-term performance in the automotive industry have faced many challenges leading to a slower rate of growth; necessary reforms are needed to grow the company’s brand and innovative nature-based on the strength and opportunities. This report examines Tesla’s Inc. innovation challenges and gives out alternatives to solve some of the problems such as lack of lithium-ion cells batteries. Recommendations are made to maximize the company’s strengths and shoring up the weaknesses.

The Business Case for Innovation

Innovation is essential to the sustainability of today’s corporate culture. Innovative problem solving is increasingly needed to find appropriate solutions that meet customer needs. There is a close level of competition in every industry, and through innovation, a business can achieve a competitive edge. The automotive industry is powered by creativity; designers seek to offer products value to consumers through designs that are considered superior to others. Tesla, Inc. market products directly to clients and through social media platforms and retail outlets. The goal is to develop customer-oriented services across a regional network of automotive repair facilities, mobile service specialists, body shops, supercharger facilities, and destination chargers to promote the universal acceptance of the brands. The company is preparing to launch electric vehicles to meet the demand of a broad range of consumer and commercial vehicles in the market, such as Model 3, Cyber truck, Model S, Model X, Tesla Semi, Model Y, and the latest Tesla Roadster.

To boost efficiency, Tesla Inc. uses different ways to make sure the numbers and quantity of electric vehicles are accessible to consumers. Tesla sells electric cars via internet platforms and the company’s showrooms. Most carmakers are willing to deliver electric cars to consumers faster by using a proprietary electric powertrain. Tesla, Inc. encourages other car manufactures by showing that there is an increasing desire by customers for sportive, efficient and eco-friendly vehicles.

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In this era of exponential technological growth, companies who do not innovate quickly risk watching their goods and services becoming outdated. The consequences of globalization, migration, information exchange, and technological development have intensified, making the industry extremely competitive. Tesla, Inc. aims at leading innovation in the automotive industry by integrating cars with new technologies. The firm is now building a new market rather than competing with existing auto manufacturers in the petrol and diesel engine markets. If Tesla continues to overcome the obstacles they are currently facing, electric cars are a new concept that is sure to catch the attention of buyers.

Main Innovation Problems

  • Tesla, Inc. has seen a substantial rise in consumers’ demand for electric cars; however, they have no capacity to satisfy this strong demand, which could be hampered by a considerable lack of lithium-ion cells batteries .
  • Energy operated electric vehicles have two main drawbacks high-energy costs and minimal battery capacity. The company has collaborated with Panasonic as the leading battery manufacturer, but there is still a supply shortage.
  • Tesla Model S Rechargeable battery accounts for more than 6,000 cylindrical cells, and the corporation aims at manufacturing more than 40,000 electric cars a year. Tesla Model S now contributes around 40% of the world’s overall output.
  • Cylindrical batteries. The prices of lithium-ion batteries are enormous; it accounts for more than 40% of the cost of battery-powered electric cars.
  • Electric cars charging challenges is a major problem; clients may be reluctant to buy electric cars if there is a scarcity of charging facilities or lengthy charging hours. Currently, filling stations are readily available to people everywhere, rendering fossil fuel cars more feasible.

Alternatives

  • Plan on restricting the product range to just three products, the brand would be able to concentrate on production and investment to more specialized markets.
  • Tesla, Inc. can partner with other car dealers to work on the long-term strategic aim of developing an attractive consumer market for electric cars.

Implementation

  • In an attempt to achieve greater market reach, Tesla would need to improve branding through increased marketing.
  • Tesla’s rechargeable battery development is key to the role and strategic competitiveness of the product.
  • The low cost of the battery pack enables Tesla to produce larger-than-competitors battery-powered vehicles but put the same focus on architecture, durability, and energy quality.
  • Tesla needs to preserve this key advantage to sustain a competitive position in the electric vehicle industry.
  • Tesla should concentrate on customers who are involved in technology and are politically and socially informed.
  • If Tesla can achieve the estimated sales and increase the profit margin, that would be the right track to expand the amount and quantity of electric vehicles.
  • Electric cars should be accessible to customers by producing reliable vehicles that have a luxurious design, energy-efficient, and low cost of ownership.

Tesla Inc. SWOT Analysis

The evaluation of Tesla’s strengths, weaknesses, incentives, and risks allows one to identify whether potential changes should be made to ensure continuous expansion and sustainably. Tesla, Inc. should plan to provide implementations of the strengths, weaknesses, and challenges described in the SWOT study. These factors determine the context in which the organization works and evolves. Incorporating these strategic choices in the reforms could improve business efficiency and competitiveness in the global market for electric vehicles and energy solutions.

Recommendations

  • The company has to reinvest in battery technology to sustain the manufacturing of electric cars. The process entails the construction of new battery plants to supply enough batteries. Such an undertaking will be a smart decision, as it would facilitate the growth of electric cars in the industry. Other manufacturers of electric vehicles would benefit from the batteries, which is expected to raise more revenue.
  • Tesla, Inc. needs to establishment charging station facilities for easy charging of electric vehicles. For electric vehicles, charging facilities are not widely accessible, and it will require a lot of network growth to build them on a massive level.
  • Tesla is a growing company, and developing a strong partnership with other companies will ensure sustainability in the market for a long time and build a competitive edge. The initial marketing plan was to create a high-performance electric car at a competitive price range to help offset start-up costs. The company subsequently expanded and revamped to concentrate exclusively on electric vehicles sold in the market compared to their rivals who diversified their plans into diesel engine vehicles.
  • Figure 1: Projected Rise of Electric Cars as Illustrated In Bloomberg Energy Finance

Conclusion

Tesla Inc. incorporates open innovation and the joint mechanism by developing R&D partnerships with major companies. Through this partnership, the company succeeds in growing innovative technology further. In a global market where the degree of rivalry is extreme, it is very challenging for a start-up company to gain entry into the industry. Investment in a brand new automotive business needs significant start-up capital. The electric vehicles company invests in maintenance programs to ensure the correct operation of the electrical system. Strong partnership with other firms is very beneficial to exchange expertise. Tesla Motors has initiated a plan by cooperating international partnerships helping further in their innovation. Throughout this sense, the company has built suppliers, OEM, and R&D partnerships that have supported in various fields. Despite the many benefits of open innovation, there are many risks involved; many of these are opportunistic conduct, hidden expenses, and the probability that some of the partnering firms may encounter financial problems that could influence the result of the cooperation. Tesla Inc. should illustrate the aspect of sustainable energy and the effects the electric vehicles have on the conservation of the environment. The company should call for a government policy framework to help further Promote electric vehicle companies.

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References

Dzialo, Bryce. “Charging down the Road: A Historical Analysis of the American Auto Industry and Tesla Inc.” (2018). http://scholarworks.uvm.edu/hcoltheses/228/

Jesse, “Tesla and the Electric Vehicle Revolution”- Bloomberg New Energy Finance, Marklines (2016). https://digital.hbs.edu/platform-rctom/submission/tesla-and-the-electric-vehicle-revolution

Karamitsios, Achilleas. “Open Innovation In Evs: A Case Study Of Tesla Motors”. Se-100 44 Stockholm, No. 67 (2013): 15-16

Mangram, Myles Edwin. “The globalization of Tesla Motors: a strategic marketing plan analysis.” Journal of Strategic Marketing 20, no. 4 (2012): 289. https://doi.org/10.1080/0965254x.2012.657224

Taffel, Sy. “Hopeful Extinctions? Tesla, Technological Solutionism And The Anthropocene”. Culture Unbound: Journal Of Current Cultural Research 10, no. 2 (2018): 164-165. doi:10.3384/cu.2000.1525.2018102163

Tiwari, Jai Deo. “(PDF) Marketing Research On Tesla Inc. - Strategic Analysis”. Researchgate, 2017. https://www.researchgate.net/publication/327120498_Marketing_Research_on_Tesla_Inc_-_Strategic_analysis